About Lowcountry Construction Media
The people doing the work deserve the spotlight.
There are crews across the Lowcountry doing exceptional work every day — building custom homes, transforming backyards, maintaining properties, installing landscapes, remodeling homes, building hardscapes, managing pools, and mastering trades that most people never get to see up close.
Too often, people see the finished product without seeing the people, craftsmanship, and decisions behind it. That's where LCM comes in.
Our Approach
The Client Is The Hero
LCM is not here to make itself the star. We put the spotlight on the contractor, the crew, the craftsmanship, the transformation, the details, and the story behind the project.
The contractor is the hero.
The crew is the story.
The craftsmanship is the proof.
LCM's job is to capture that story and put it in front of the people who need to see it.
Which means the outcome is partly yours
If the hero is you, we can't do this without you. Before every shoot you fill in a brief — what the job actually was, what was hard about it, what you're proud of, what you want people to walk away thinking. We write the script from that. Three sentences gets you a generic video. Tell us the thing you'd tell a mate at the end of the day and you get something nobody else in your market has.
Then bring that same energy to the shoot. When the camera is rolling and the mic is on, it's on you to back yourself and be the person your customers want to hire. We'll light it, frame it, direct it and cut it — but we can't fake conviction, and neither can you.
The clients who get the most out of us are the ones who show up curious, opinionated and genuinely proud of their work. That's the whole qualification.
Why LCM Exists
I Know What Goes Into The Work
I didn't choose construction because it looked like a profitable marketing niche. I've spent years working construction and home-service jobs myself — on job sites, on trucks, on the phone with customers — and I understand the work from the inside, not from a pitch deck.
That combination — real time in the field, and real expertise behind a camera — is what became Lowcountry Construction Media.
2016–2021
Renaissance South Construction
Worked custom home construction for Renaissance South Construction in Mount Pleasant, SC — a seriously skilled builder, and where I apprenticed carpentry. Years on their sites meant working alongside the subcontractors in every trade a custom home touches: concrete, framing, roofing, plumbing, electrical, tile, trim. Picked up project-management experience along the way, and the reason I can talk to a framer or a tile setter about their own work without faking it.
Daniel Island
Marina + Customer Service
Spent a year at the Daniel Island marina — running boats worth $300,000 and up, setting them on and off lifts, docking them, and looking after the owners while I did it. Careful hands on expensive equipment, in front of the people who own it.
College
Construction + Business
Continued working for Renaissance South Construction while earning a Business Administration degree with an entrepreneurship concentration from the College of Charleston — and started at a Charleston watersports company during this same stretch.
Watersports
Customer Experience + Media
Spent several years in the Charleston watersports industry — customer-facing work paired with video and media work, sharpening both people skills and a camera eye.
Post-College
Greenworks Video, Colorado
Contracted to Greenworks Video in Boulder — the production company co-founded by Emmy-winning director Brian Doubleday — working alongside him for a few months on social media management and automated posting for a RE/MAX client, plus studio production days on set. Learned more about directing and running a production the right way in those months than anywhere since. Also took on other camera work around Colorado through Lowcountry High-Services — real client work outside Charleston before LCHS found its focus.
The Learning Code
The Neurochemistry Of Sales
Filmed Cracking the Sales Code for JW Wilson's Cracking the Learning Code in Boulder — a course on what is actually happening in a buyer's brain when it decides to buy. We shot every scene ten-plus times, which is the best way there is to learn something: by the end I had the whole course cold, and it is why LCM thinks about what a video is doing to the person watching and not only how it looks. It taught me something else too. JW literally wrote the book on how people learn, and he still needed take after take in front of a lens — which is the most reassuring thing I can tell a contractor who is dreading the camera.
2025
Home-Service Jobs + Building The Business
Spent about a year in the pool maintenance industry and a stint selling cars at CarMax — both while continuing to build Lowcountry High-Services. CarMax made it clear I never wanted to be in the business of overpriced sales pitches — part of why LCM's pricing stays below industry standard for the quality you get.
Today
Lowcountry Construction Media
Narrowed the focus specifically to construction and home-service businesses and rebranded as Lowcountry Construction Media — years of real construction and home-service work, plus still lending a hand on family construction jobs now and then (family rates and all), combined with real expertise in photography, video, drone, and digital marketing.
Who You're Actually Hiring
Owner-Operator, Small Crew
No agency sits behind this. Lowcountry Construction Media is a small business — founded and run by the person who turns up on your site. Most shoots are me plus one or two hands I know and have worked with before. The edit gets an editor. Nobody you have never met runs your job, and if something goes wrong there is nobody here to point at.
A limited number of clients at a time, because a week here has the same hours as yours. Nothing leaves with our name on it that we would not be happy showing the next contractor we want to work with — which is also why the pricing sits where it does, and why we do not take work from businesses that treat their own crews badly.
Owner-run
small business — no account managers, no handoffs
1–2
crew on site with me when a job needs the hands
Limited
clients at a time, on purpose
Where This Is Headed
Show The Work. Educate The Industry. Raise The Standard.
LCM should eventually be more than a company that produces marketing content — it should be a media platform that helps people understand the trades: how projects get built, the craftsmanship behind them, the materials and techniques, the people doing the work, and what separates quality work from shortcuts.
When people understand the work, they appreciate the work.
And when great craftsmanship gets recognized, it raises the standard for the entire industry.
What LCM Does
Photography, Video, and the Story In Between
Photography
Cinematic Video
Drone
FPV
Content
Digital Marketing
The Standard
How a company treats its crew
Years of carrying material and doing the part nobody photographs came before the camera did. The laborers, the helpers, the ones first on and last off — they're the reason any of this footage is worth watching.
So how a company treats its crew counts for more here than what it spends. Respect your subs, hold a standard when nobody's filming, and we'll get on fine. Treat the crew as the cheapest line on the job and it shows up on camera whether anybody means it to or not.
Every ad we cut is made out of somebody's work. Better that it's work they're proud of.
What's Next
Lowcountry is the first one, not the only one
The plan is to open this in other towns that are building the way Charleston is building — a production company like this one paired with a Trades Media Marketing Co. branch. The crew and the cameras alongside the sites, the client portals and the software, both running on the same system. One without the other only ever does half the job.
Charleston is where that gets proven first. Until it is, there's nothing to sell and we're not selling it — no terms, no numbers, no pitch. To be plain: this is not an offer to sell a franchise, and nothing here is a promise of any kind.
What we do want is to know who's out there. If running one of these in your town sounds like you — you've got the work ethic, you can hold a camera, and you actually know the trades where you live — introduce yourself. That's all this is. We'll keep it on file until there's something real to talk about.
Wherever this goes — get your Part 107
Flying a drone for anything commercial means an FAA Part 107 certificate. It's a real exam — airspace, weather, regulation — not a formality, and plenty of contractors have been burned by someone flying their job without one. We recommend Pilot Institute for the course. That stands on its own, whether you ever speak to us or not.
Let's Work Together
You built it. Let's make sure people see it.
Book a shoot and let's put the spotlight where it belongs — on the work.
Booking runs on TMOS, our scheduling platform — so this takes you to tradesmediamarketingco.com. That's us: Trades Media Marketing Co. is our sister company and it's where your account, your bookings and your finished videos live. You'll set up a free account, tell us about the job, and we'll confirm the date and send a service agreement. Nothing starts and nothing is charged until you sign it.