Everything Shot For One Goal: More Leads

Why We Keep It Low

We're trying to change how tradesmen get seen

Our rates sit well under what a production company charges for the same day on site, and that's a choice, not a discount. Skilled trades have been marketed badly for decades — a magnet on the truck, a half-finished Facebook page, and whatever somebody's nephew put together on a weekend. The work is some of the most skilled anybody does and it gets presented worse than almost anything else.

So we price it so the people actually doing the work can afford to be seen properly. That's the paradigm we're trying to shift, and keeping it affordable for good crews is the only way it shifts.

Because if somebody needs great work done, they should be able to find the people doing it — not just whoever spent the most on advertising.

Straight Talk

The partnership isn't for everyone

Book a one-off shoot and we're glad to have you — anybody doing quality work is welcome on the schedule.

The Growth Partnership is the one we're picky about. It's one schedule, and every partner takes up to two visits a month — so we only run a handful at a time. It's built for businesses ready to scale, doing work worth showing, who already see what good content is worth.

It isn't only about whether you're ready, either. We put our name on everything we shoot, so we care whose work it goes on. We partner with crews doing honest work that holds up — people who look after their customers and their community.

The ones we want most are the ones happy to give something back to the trade on the way. Explain how the work is actually done. Show the step everybody else skips past. A homeowner who understands what they're paying for argues about the price less, and some kid watching it decides this is worth doing for a living — which the whole industry needs right now. Promoting your business and teaching the trade aren't in conflict. Done right they're the same footage.

Not cookie-cutter builders. Not companies cutting corners and hoping nobody notices. Not crews that are three weeks behind on every job with nothing to show for it. And not anybody who treats their subs as the cheapest line on the job — grinding them on price, paying them late, or talking about them like they're the problem. If that's how it's run, we're not a fit — and we'll tell you that too.

And to be plain about one of those: nobody here cares what you do after work. Some of the best builders I know can have a few and still be first on site in the morning — that's earned, and we respect it. It only becomes a problem when the work stops getting done, and if that's what we're seeing, we'll say so.

That last one isn't a business rule, it's personal. I was the one carrying material and doing the part nobody photographs long before I picked up a camera. The laborers, the helpers, the guys who are first on and last off — they're my heroes, and they are the reason any of this footage is worth watching. Every ad we cut is made out of their work. A company that treats its crew as disposable shows it on camera, and I'm not going to dress that up.

The standard of the work has to be real, too. We shoot close — a miter, a grout line, a struck joint, a weld bead. That's where the shots that sell you come from, and it's also where thin work has nowhere left to hide. We're not in the business of making work look better than it is. Your customer finds out either way, and by then our name is on it.

And it will show. A camera on a job site records how the operation is actually run — whether the site is tidy, whether the crew knows what they're doing, whether anybody's in a hurry. Your customers can tell. We can tell. No edit fixes that, and we'd rather not take the money and pretend otherwise.

You also have to actually want to do it. We'll work out the angle, write the script, set the light and clip the mic on — but once it's rolling, that part's yours. Bring some energy and the camera shows people exactly why they should hire you. Phone it in and it shows that just as clearly.

Either way, here's the honest part: we hand you a library built to bring in work — and on the Growth Partnership we're running the campaigns behind it too. What we can't do is answer the phone when it rings, get a quote back out fast, and follow up. That's the part that decides what all of it ends up being worth.

Come ready to use it and it pays for itself. That's the deal.